Your press database. Your PR strategies. Your coverage. All in one place.
Set your PR goals and objectives, access 10000+ verified UK press contacts, and use proven tools for public relations and AI support to pitch, plan, and land coverage. No agency required
Thousands of eCommerce brands have chosen PR Dispatch over a PR agency
Our platform powers you (the brand) to become the PR experts
HERE’S HOW
Core press database
Built for eCommerce and founder-led brands. Access thousands of relevant journalists and titles across product features, founder profiles, and expert commentary.
Advanced filtering
More contacts won't get you coverage. The right ones will. Filter by category, feature type, and relevance to focus on what actually lands.
Gift guide requests
Pro & Enterprise plans only
Get your products in front of buyers when it matters most. A live stream of press gift guide requests across Christmas and key retail moments.
Get Started
Pitch tracker
Built for founders & teams managing PR alongside everything else. Track pitches, follow-ups, and progress in one place so nothing slips and nothing gets forgotten.
Pitch templates
Start stronger. Pitch faster. Proven structures designed for product features, founder stories, and expert commentary.
Follow-up reminders
Most coverage comes from the follow-up. We'll remind you when to send it.
Lets Go
AI brand profile
Add your website URL and we'll generate your brand profile and press kit in seconds. You can refine everything afterwards so it sounds exactly like you.
Weekly newsjacking stories
Stay ahead with regular updates on breaking news and trending topics. For Pro and Enterprise members, get AI-generated pitch angles so you can move quickly and pitch with relevance.
AI PR assistant
Pro & Enterprise plans only
Trained on our 20+ years of PR agency knowledge and strategy, designed to answer your PR questions in seconds so you can move faster.
Lets Go
Personal strategy workspace
Your PR thinking, all in one place. Save hooks, angles, key dates, and ideas so you're not starting from scratch every time you sit down to pitch.
Weekly execution guide
Know exactly what to focus on each week. Clear, actionable prompts to help you stay consistent, build momentum, and keep PR moving alongside everything else.
Quarterly planning framework
Step back and see the bigger picture. A simple framework to review what's working, align to key moments, and plan your next moves with intention.
Lets Go
Full Academy
Learn how to approach PR with clarity and confidence. Step-by-step modules covering everything from hooks to pitching so you can build skills that actually lead to coverage.
Curated pitch template library
Start from a stronger place every time you pitch. A library of proven templates designed for product features, founder stories, and expert commentary.
Live editor masterclasses
Pro & Enterprise plans only
Hear directly from the UK press through our live quarterly masterclasses. Get exclusive, first-hand insights on what editors are looking for.
Lets Go
PR dashboard
See your PR clearly. A central view of your activity, pitches, and progress so you always know what's working and where to focus next.
Pitch streaks, badges & progress
Build momentum and stay consistent. Track your activity over time with simple progress markers that keep you showing up and pitching regularly.
Monthly goals
Set clear targets and stay accountable. Define what success looks like each month and track your progress as you work towards it.
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Community
Invitation into an agile, dynamic upskilling community. Save time searching for answers and learn from those who are killing it.
Industry partner directory
Scaling a brand takes all kinds of expertise. To help you get there, we share our tried and tested recommended partners.
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Why pay a PR agency to do something you or your team can do better?
2113 brands
supported to take their PR in-house
1.3 million
saved monthly on PR agency fees
14 hours
a week saved on searching for press contacts
80,000+
pitches responded to by the press
You’re best placed to secure your own PR
Nobody gets your product better than you or your team. Understands who it’s for, why it works, the difference it makes. So, to tell your story with your full personality… no PR agency could ever come close.
Cut costs
Reduce 97% of agency fees and save big every month. Save your budget for something else.
Nail messaging
PR your product and brand with all the passion it deserves.
Save time
Fact: Doing PR in-house takes less time than managing an agency.
React quicker
Got a relevant, trending topic? The right press contacts are just an email away.
Level up your PR skills
Whether you're solo or scaling, become the PR expert your brand needs.
Own your narrative
Only you or your team can tell your story with the accuracy, passion and personality it deserves.
POV: YOU TOOK YOUR PR IN-HOUSE AND LANDED BETTER PRESS THAN A PR AGENCY could
Loved by the best
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Jasmine Horner, Senior PR Manager / Swyft / @swyft_home
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
“Having used various PR databases before, I can confidently say PR Dispatch stands out for all the right reasons.
The platform is incredibly easy to navigate, with a clean interface that makes finding the right contacts quick and easy. I particularly like how tailored it feels with the filtering tools making it simple to pinpoint journalists and publications that genuinely align with our brand.
I’ve used PR databases that charged more than ten times PR Dispatch’s monthly fee, and yet it never felt as personal or as responsive.”
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![Roasting Party]()
Roisin Witort, fractional head of brand / ROASTING PARTY / @roastingparty
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
“I would wholeheartedly recommend any DTC brands become part of the PR Dispatch community.
With great training available (and updated constantly) and direct access to editors and journalists in many key online & IRL publications, you can take your PR into your own hands, fully empowered.
Plus, support from the PR dispatch team whenever you need it. We are delighted with the amount of coverage we have secured since onboarding.”
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Lucy Noel, Founder / FODDER / @shopfodder
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
“Epic coverage landed in this months Living Etc.
I just approached them with some products, using the usual templates as a starter for 10, back in the spring and it turned into this full page piece.
Mega for us. Thank you PR Dispatch.”
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![Image of Helen Lofts the founder of Davy J]()
Helen Lofts, founder / DAVY J / @davyjs
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
“Since we left the agency approach and moved to PR Dispatch – we haven’t looked back.
I now have direct conversations and personal relationships with the relevant journalists in our industry as well as access to contacts for wider profile coverage plus alerts on any upcoming requests.
Tracking leads and coverage direct from the platform is a game-changer for us.”
PR agency vs brand-led PR
We’ve been on both sides. And honestly? PR works best when it comes from the brand, whether that’s you as a founder or a plugged-in team who knows the story inside out.
PR Agency
PROS
✔ Expertise: In various aspects of public relations
✔ Creativity: Fresh and creative ideas
✔ Diverse skills: Tapping into media relations, social, and event management
Expertise, creativity, and skills all covered by our PR experts.
CONS
✘ Cost: Upward of £3,000/month
✘ Lack of in-house knowledge: Brand, industry or culture
✘ Dependency: Overreliance on an agency limits your in-house PR knowledge
✘ Limited control: Over PR activities and messaging
✘ Overlap: Internal capabilities for PR, creating overlap with your agency
Brand-led PR with PR Dispatch
PROS
✔ Deep understanding: In-depth knowledge of both the brand and industry
✔ Upskill: Build invaluable PR capabilities
✔ Own messaging: Stay in control of your messaging and positioning
✔ Brand advocacy: Turn your team (or yourself) into PR thinkers and doers
✔ Save: Cut costs and save time
CONS
✘ Time constraints: Juggling daily responsibilities can limit time for PR
Why your PR activity matters
more than ever in 2026
AI shopping assistants will decide which products make the shortlist.
If your brand isn’t validated by online coverage, it won’t make the cut.
80% OF UK SHOPPERS
already use AI tools to find products, not just answers.
AI pulls from online press to decide which brands to surface.
89% OF AI CITATIONS
come from earned media (press coverage).
Niche and regional titles smatter just as much as big publications.
5× MORE PRESS MENTIONS
are appearing in AI answers since mid-2025.
Especially from focused, trusted sites that signal relevance in your category.
make buying decisions faster when using AI shopping tools.
Brands without online credibility aren’t part of that shortcut.
76.8% OF SHOPPERS
case studies
POV: You’re doing your own PR — and the press coverage is proving it
How Good Tuesday stands out in a crowded market with PR Dispatch
By taking control of their PR and aligning it with in-house marketing, stationery brand Good Tuesday has positioned itself as an industry leader. They’re cutting through the noise in half the time it would take to manage an agency.
Plia Parasols builds strong press presence in 3 months with PR Dispatch
Newly launched, Plia Parasols amplified their brand presence by securing features in Monocle and ELLE within 3 months. Managing PR in-house gave them full control and built lasting press relationships with PR Dispatch support.
Your future PR results
are just a click away
Choose your next move
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See how it works
Watch how PR Dispatch turns eCommerce brands like yours into PR experts.
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Start pitching to the press
The press are compiling features right now and want to hear from you.
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Learn with us
Start smart with our free Academy PR resources. When you're ready to pitch, our PR plans are here.
Got questions?
We’ve got answers.
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We don’t pitch on your behalf—we give you insights and access to our press database so you can shape your strategy. And own the relationships to bring it to life.
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PR Dispatch is not for service-based businesses, PR agencies or PR freelancers. Our insights and database are for eCommerce brands.
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Unlike other PR software platforms, we have no minimum term. You can cancel at any time, effective at the end of your current payment period. We recommend you do at least 8 months of pitching, though, to see whether PR Dispatch is for you.
