PR platform features to empower product founders and teams
Feature to feature. Strength to strength. PR success is yours. Here’s how we help you own it.
Database
Spend time pitching, not finding press contacts
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Access thousands of relevant journalists across product features, founder profiles, and expert commentary. Plus frequently added real-time reactive press opportunities
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Filter by category, feature type, and relevance so you’re pitching the right people, not more people.
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Build your own targeted list from our database so you can come back and pitch when the timing is right.
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Plan ahead with visibility on what the press is working on, so you’re pitching before they ask..
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Get your products in front of journalists actively building gift guides across key retail moments.
Contacts you’ll find within the database:
Pitch tools
Stay on top of your press conversations
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Keep everyone you pitch to, follow-up with and are having conversations with in one place.
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Start faster with guided pitch and subject line templates, then write, refine, and save your own as you go.
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Because most coverage comes from the second email, not the first.
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Track context, conversations, and insights so nothing gets lost.
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See what’s landing and where to focus next.
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Download and share your PR activity with your team.
AI features
AI Assistant trained on real PR strategy & knowledge
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Add your website and generate a full brand profile and press-ready positioning in seconds.
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Instant starting points for hooks, angles, and pitch ideas when you need them
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Stay relevant with trending topics and timely opportunities to pitch into..
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Ask PR questions and get strategic answers, fast trained on our 20 years of PR experience.
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Turn your product or story into multiple press angles quickly.
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Get feedback on your pitches so you can improve before you hit send.
Strategy & brand
your PR thinking and templates in one place
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Define how you show up to the press with clear, consistent messaging.
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Save hooks, subject lines, angles, and ideas so they’re ready when you need them.
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Step back, review what’s working, and plan your next moves with intention.
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Know exactly what to focus on each week to keep PR moving.
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Never run out of angles with proven hooks you can adapt to your brand.
PR Dispatch Pro subscribers…
Jump on trending topics and stories
Boosting relevance within wider industry and online conversations.
Pitch with purpose and confidence
Increasing impactful coverage and reducing time spent on PR.
Understand the press landscape
Working with the press to build mutually beneficial relationships.
Learning & support
Know what to do. Then do it confidently
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Learn PR step-by-step, from hooks to pitching to securing coverage.
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Start from a stronger place with proven, press-ready templates.
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Access past sessions and insights whenever you need them.
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Hear directly from the press on what they want and how to pitch it.
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Get set up quickly with us by your side so you can start pitching sooner.
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Each quarter refine your approach with expert input and direction.
Covered in the Academy
Fundamentals
Set your PR up properly from the start. From press-ready imagery and line sheets to tracking coverage across online and print, know exactly what you need in place before you pitch.
Secure coverage
Learn how to pitch products, profiles and gift guides in a way the press actually respond to. From lead times and what to send, to what makes something press-worthy and where most brands go wrong.
Insider tips
Master the details that make the difference. Write hooks and subject lines that get opened, understand how journalists really work, and know when to follow up, when to wait, and how to stay on their radar.
Engagement & planning
Track progress, build consistency, and stay accountable.
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A central view of your activity, pitches, and results.
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Keep key dates and opportunities aligned with your wider marketing.
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Build momentum with simple progress tracking that keeps you showing up.
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Set clear targets and track your progress as you work towards them..
Network
Surround yourself with people who are doing it well
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Learn from other founders and teams who are actively pitching and landing coverage.
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Scaling an eCommerce brand takes all kinds of expertise. To help you get there, we share our tried and tested recommended partners.
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Access trusted experts to support your growth beyond PR.
The press are waiting to hear from you
“PR Dispatch delivers exactly what I need: a cost-effective, efficient, and genuinely supportive tool that makes PR outreach feel straightforward and streamlined.”
JASMINE HORNER, SWYFT
Still got questions? We’ve got answers.
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Our database is tailored to eCommerce brands across lifestyle & homeware, fashion, food & drink, kids (and beyond), featuring:
Consumer press, national and regional publications, TV & radio, freelancers and B2B
Regular press & journo requests
Gift guides —Christmas and others (Pro & Enterprise)
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Lite plans have 1 user. Pro and Enterprise plans can have up to 3 users.
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Unlike other PR software platforms, we have no minimum term. You can cancel at any time, effective at the end of your current payment period. We recommend you do at least 8 months of pitching, though, to see whether PR Dispatch is for you.
