Affordable PR for kids & baby brands
Land Press Coverage Without a PR Agency
Skip the £3k/mo PR agency retainer. The affordable way to land press coverage for your kids & baby brand. Direct access to 1,000+ verified UK journalists, AI-assisted pitching, and the training to do it in your own voice.
Your first 24 hours are on us
Our platform powers you (the brand) to become the PR experts
Here’s how the platform works (and why brands love it).
Core press database
Built for eCommerce and founder-led brands. Access thousands of relevant journalists and titles across product features, founder profiles, and expert commentary.
Advanced filtering
More contacts won't get you coverage. The right ones will. Filter by category, feature type, and relevance to focus on what actually lands.
Gift guide requests
Pro & Enterprise plans only
Get your products in front of buyers when it matters most. A live stream of press gift guide requests across Christmas and key retail moments.
Pitch tracker
Built for founders & teams managing PR alongside everything else. Track pitches, follow-ups, and progress in one place so nothing slips and nothing gets forgotten.
Pitch templates
Start stronger. Pitch faster. Proven structures designed for product features, founder stories, and expert commentary.
Follow-up reminders
Most coverage comes from the follow-up. We'll remind you when to send it.
AI brand profile
Add your website URL and we'll generate your brand profile and press kit in seconds. You can refine everything afterwards so it sounds exactly like you.
Weekly newsjacking stories
Stay ahead with regular updates on breaking news and trending topics. For Pro and Enterprise members, get AI-generated pitch angles so you can move quickly and pitch with relevance.
AI PR assistant
Pro & Enterprise plans only
Trained on our 20+ years of PR agency knowledge and strategy, designed to answer your PR questions in seconds so you can move faster.
Personal strategy workspace
Your PR thinking, all in one place. Save hooks, angles, key dates, and ideas so you're not starting from scratch every time you sit down to pitch.
Weekly execution guide
Know exactly what to focus on each week. Clear, actionable prompts to help you stay consistent, build momentum, and keep PR moving alongside everything else.
Quarterly planning framework
Step back and see the bigger picture. A simple framework to review what's working, align to key moments, and plan your next moves with intention.
Full Academy
Learn how to approach PR with clarity and confidence. Step-by-step modules covering everything from hooks to pitching so you can build skills that actually lead to coverage.
Curated pitch template library
Start from a stronger place every time you pitch. A library of proven templates designed for product features, founder stories, and expert commentary.
Live editor masterclasses
Pro & Enterprise plans only
Hear directly from the UK press through our live quarterly masterclasses. Get exclusive, first-hand insights on what editors are looking for.
PR dashboard
See your PR clearly. A central view of your activity, pitches, and progress so you always know what's working and where to focus next.
Pitch streaks, badges & progress
Build momentum and stay consistent. Track your activity over time with simple progress markers that keep you showing up and pitching regularly.
Monthly goals
Set clear targets and stay accountable. Define what success looks like each month and track your progress as you work towards it.
Community
Invitation into an agile, dynamic upskilling community. Save time searching for answers and learn from those who are killing it.
Industry partner directory
Scaling a brand takes all kinds of expertise. To help you get there, we share our tried and tested recommended partners.
Your first 24 hours are on us
“I'm naturally wordy. Feeding my pitches through the PR assistant has been brilliant. It cuts things down and refines them fast. I'll still tweak the output so it sounds more like me, but it gets me to what I want to say so much quicker.”
Holchester Designs
What can kids and baby brands get PR for?
Your first 24 hours are on us
Doing it yourself vs. with PR Dispatch
We’ve been on both sides, and honestly, PR works best when it comes from the brand. Nobody gets your product better than you or your team. Understands who it’s for, why it works, the difference it makes. So, to tell your story with your full personality… no PR agency could ever come close.
Here’s what that looks like in practice:
| Doing PR yourself | With PR Dispatch YOUR BEST BET | With an agency | |
|---|---|---|---|
| Contacts | Hours hunting outdated lists. | 1,000+ verified UK journalists. Updated weekly. | Their network. Not yours. |
| Speed | When you finally have the headspace. | Pitch built in minutes. AI assistant trained on 20 years of PR knowledge. | 48-hour brief turnaround. |
| Skills | Figuring it out alone. | Method, Academy, and AI assistant. Skills that compound. | You don't learn. They do. |
| Voice | Yours, but inconsistent. | Yours. Sharpened by templates and a verified press strategy. | Theirs. Filtered through theirs. |
| Reactivity | Miss windows because you're busy running the business. | Live press requests pushed to you the moment they go live. | As fast as your account manager replies. |
| Cost | £0+ all of your time | £100/moLocked in for life | £3k+/moPlus your time managing them |
Your first 24 hours are on us
Kids & baby brand PR: your questions answered
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You pitch parenting editors, gift guide writers and shopping editors directly, with a pitch that fits the feature they are building. PR Dispatch gives you the verified contacts, a live feed of journalist requests for baby, children's and family products, and templates built for product features. Members have landed Mini Vogue and national gift guides this way.
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Parenting editors, family and lifestyle writers, gift guide editors and shopping editors across national newspapers, parenting magazines, online titles and weekend supplements. Every contact is checked and updated by our team, with notes on what each one covers, from newborn essentials to toys and children's fashion.
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From £100 a month plus VAT. A UK PR agency in this space typically charges £2,000 to £4,000 a month. With PR Dispatch you own the contacts and the coverage, and across the community members save over £1 million a month in agency fees.
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Gift guides (Christmas, Easter, new baby), product launches, back-to-school and summer holiday round-ups, founder stories, and expert commentary on parenting topics. Gift guides are the biggest opportunity in this category and are planned months ahead. PR Dispatch shows you the requests and deadlines as they come in.
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Yes. Parenting and gift guide editors are actively looking for independent brands their readers have not seen before. What they need is a clear product, a good image and a pitch that matches their feature. PR Dispatch's Academy and AI pitch tools help you get those three things right, in about two hours a week.
Join PR Dispatch today
Here’s what’s included:
Pro Monthly
Flexible — cancel anytime
Billed £150 +VAT monthly
First 24 hours free Start MonthlyPro Annual
One payment — biggest saving
Billed £1,200 +VAT annually
You save £600 a year
First 24 hours free Start AnnualTry free for 24 hours.
We'll ask for your payment details to set up your account - but you won't be charged until your 24-hour trial ends. Don't think it's for you? Cancel before then and you owe nothing.