10 influential fashion press to connect and pitch to in 2026
Whether you run or work for a fashion or fashion accessories brand, PR is an essential part of your strategy.
It plays a key role in increasing awareness, building trust and getting your products in front of new audiences. Fashion press covers everything from styled editorials and shopping features to features, trend pieces and fashion news.
Whether you want to be featured in a weekly magazine such as Grazia, a newspaper supplement such as Sunday Times Style or an online publication such as SheerLuxe, the opportunities are huge.
The key is knowing who to pitch to, what they cover and what their readers are interested in.
To help you get started, here are 10 fashion press contacts to know and connect with in 2026.
1. Alexandria Dale, Cosmopolitan
Role: Digital Fashion Writer
Alexandria Dale is Digital Fashion Writer at Cosmopolitan UK, covering everything from celebrity style moments and the latest fashion news to high street finds worth knowing about. She loves discovering new brands, finding affordable alternatives to designer pieces and championing sustainable fashion.
She’s also interested in separating fleeting trends from the pieces and styles genuinely worth investing in.
Good fit for: Fashion news, trends, high street fashion, new brands, designer alternatives and sustainable fashion.
2. Julia Storm, ELLE
Role: Multiplatform Fashion Editor
As Multiplatform Fashion Editor at ELLE UK, Julia covers everything from emerging fashion trends and shopping edits to designer profiles and fashion month. Her work spans the latest fashion news as well as the pieces, brands and trends worth knowing about.
Good fit for: Fashion trends, shopping, new brands, designer profiles and fashion month.
3. Zak Maoui, Esquire
Role: Style Director
Zak Maoui is Style Director at Esquire, covering men’s style and the latest developments across fashion and culture.
Good fit for: Menswear, fashion trends, style, grooming and products aimed at the Esquire reader.
4. Elizabeth Paton, Financial Times
Role: Fashion Editor
Covering fashion, luxury and the business behind the industry, Elizabeth Paton is the Fashion Editor at the Financial Times. She also writes the weekly Fashion Matters newsletter, exploring the people, brands and trends shaping the industry.
Good fit for: Fashion and luxury brands, industry news, business stories, trends and the commercial side of fashion.
5. Georgia Trodd, British Glamour
Role: Senior Commerce Writer
Georgia Trodd is Senior Commerce Writer at British Glamour, where she oversees shoppable fashion content across the site. Her coverage spans fashion, beauty, interiors and gift guides, with a particular focus on the latest trends, products and brands worth knowing about.
Good fit for: Shoppable fashion, products, trends, new brands, gift guides and beauty or lifestyle products.
6. Adam Cheung, British GQ
Role: Style Writer
Covering menswear, sneakers, watches and grooming, Adam Cheung writes about men’s style for British GQ. His work spans the latest trends, products and brands, with a particular interest in streetwear and contemporary fashion.
Good fit for: Menswear, sneakers, streetwear, watches, grooming and contemporary fashion.
7. Julia Harvey, Grazia
Role: Shopping Editor
Shopping is at the heart of Julia’s role at Grazia UK, where she oversees and edits shopping content across print and online. Her work includes trend pages, gift guides and the best things to buy now, drawing on more than nine years of experience in the fashion industry.
Good fit for: Fashion shopping, trends, gift guides, new products and fashion brands.
8. Clare Pennington, Hello! Fashion
Role: Editor
Clare Pennington is the Editor of Hello! Fashion, overseeing the magazine’s creative and editorial direction across product edits, fashion shoots and more. She covers style, beauty and culture, with a focus on fresh perspectives, industry icons and emerging talent.
Good fit for: Fashion, product edits, fashion shoots, beauty, culture and emerging designers or brands.
9. Lila Flint Roberts, This Morning
Role: Fashion Producer
Lila Flint Roberts is Fashion Producer at ITV’s This Morning, where she is responsible for styling and producing fashion items as well as styling the show’s fashion presenters.
Her role includes pitching, preparing, styling and producing two live weekly fashion items, making her a key contact for brands looking to reach a broad daytime TV audience.
Good fit for: Fashion products suitable for TV demonstrations, trend-led items, styling pieces and products that can work in a live fashion segment.
10. Helen Seamons, The Observer
Role: Menswear Editor
Helen Seamons has worked at The Observer for over 15 years, following a decade as joint Men’s Fashion Editor at The Guardian and earlier roles at Marie Claire. Her editorial work includes international fashion weeks and styling fashion content.
Good fit for: Menswear, fashion weeks, fashion features, styling and fashion news.
How to pitch fashion press
Finding the right fashion contact is only the first step. The next is making sure your pitch gives them a reason to care.
Before you pitch, take a look at what the journalist or editor has recently written. What products are they featuring? Which brands are appearing regularly? Are they writing about trends, shopping, news or longer features?
Then make your pitch relevant to their specific coverage, rather than sending the same email to every fashion contact on your list.
A strong fashion PR pitch should quickly explain:
What is the story?
Why is it relevant now?
Why does your product or brand fit?
What makes it different?
What imagery or product information can you provide?
And remember: being a smaller or newer brand doesn't automatically rule you out. The right product, the right story and the right timing can be much more important than brand size.
The fashion press landscape is broad, so don't focus only on the biggest fashion titles. A targeted pitch to the right journalist can be far more valuable than sending a generic pitch to dozens of contacts.
Your brand belongs in the press. Go get it.
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See how with our platform demo.