Affordable PR for Fashion Brands
Land Press Coverage Without a PR Agency
Fashion brands don't need a £3k/mo PR agency to land press coverage, just the right contacts. Get affordable, direct access to 1,000+ verified UK fashion journalists, AI-assisted pitching, and the training to pitch confidently in your own voice.
Your first 24 hours are on us
Everything you need to do your own fashion PR
Here’s how the platform works (and why fashion brands love it).
Core press database
Built for eCommerce and founder-led brands. Access thousands of relevant journalists and titles across product features, founder profiles, and expert commentary.
Advanced filtering
More contacts won't get you coverage. The right ones will. Filter by category, feature type, and relevance to focus on what actually lands.
Gift guide requests
Pro & Enterprise plans only
Get your products in front of buyers when it matters most. A live stream of press gift guide requests across Christmas and key retail moments.
Pitch tracker
Built for founders & teams managing PR alongside everything else. Track pitches, follow-ups, and progress in one place so nothing slips and nothing gets forgotten.
Pitch templates
Start stronger. Pitch faster. Proven structures designed for product features, founder stories, and expert commentary.
Follow-up reminders
Most coverage comes from the follow-up. We'll remind you when to send it.
AI brand profile
Add your website URL and we'll generate your brand profile and press kit in seconds. You can refine everything afterwards so it sounds exactly like you.
Weekly newsjacking stories
Stay ahead with regular updates on breaking news and trending topics. For Pro and Enterprise members, get AI-generated pitch angles so you can move quickly and pitch with relevance.
AI PR assistant
Pro & Enterprise plans only
Trained on our 20+ years of PR agency knowledge and strategy, designed to answer your PR questions in seconds so you can move faster.
Personal strategy workspace
Your PR thinking, all in one place. Save hooks, angles, key dates, and ideas so you're not starting from scratch every time you sit down to pitch.
Weekly execution guide
Know exactly what to focus on each week. Clear, actionable prompts to help you stay consistent, build momentum, and keep PR moving alongside everything else.
Quarterly planning framework
Step back and see the bigger picture. A simple framework to review what's working, align to key moments, and plan your next moves with intention.
Full Academy
Learn how to approach PR with clarity and confidence. Step-by-step modules covering everything from hooks to pitching so you can build skills that actually lead to coverage.
Curated pitch template library
Start from a stronger place every time you pitch. A library of proven templates designed for product features, founder stories, and expert commentary.
Live editor masterclasses
Pro & Enterprise plans only
Hear directly from the UK press through our live quarterly masterclasses. Get exclusive, first-hand insights on what editors are looking for.
PR dashboard
See your PR clearly. A central view of your activity, pitches, and progress so you always know what's working and where to focus next.
Pitch streaks, badges & progress
Build momentum and stay consistent. Track your activity over time with simple progress markers that keep you showing up and pitching regularly.
Monthly goals
Set clear targets and stay accountable. Define what success looks like each month and track your progress as you work towards it.
Community
Invitation into an agile, dynamic upskilling community. Save time searching for answers and learn from those who are killing it.
Industry partner directory
Scaling a brand takes all kinds of expertise. To help you get there, we share our tried and tested recommended partners.
How to get PR for your fashion brand
Find the right fashion journalists
Don't waste hours searching for fashion press contacts. Use the PR Dispatch press database to find relevant journalists, editors and publications for your brand, all in one place.
See what journalists are looking for
The best pitches respond to what journalists actually need. PR Dispatch helps you find current journalist requests and opportunities, so you're pitching your brand when it's genuinely relevant.
Create a pitch they'll want to open
A good fashion PR pitch is relevant, timely and concise. Use PR Dispatch's pitch templates, winning hooks and guidance to turn your product or story into something a journalist can use.
Keep pitching and build coverage
PR isn't a one-off email. Keep finding relevant opportunities, following up and tracking your pitches. With PR Dispatch, you can build a targeted list of fashion press contacts and work towards consistent coverage across fashion magazines, online publications and shopping features.
Don’t just take our word for it
Your first 24 hours are on us
Fashion brand PR: your questions answered
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You pitch the editors yourself, with the right contacts and a pitch that fits what they are working on. PR Dispatch gives you the verified contacts for UK fashion, shopping and lifestyle press, a live feed of what those journalists are asking for, and templates built for product features. Members have landed the Evening Standard, Women's Fitness and Stylist this way, for around 3% of what an agency retainer costs.
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Fashion editors, shopping editors, style writers and freelancers across UK national newspapers, glossy magazines, online titles and shopping features, from Vogue and Stylist to the Guardian's fashion desk and the supplements. Every contact is checked and updated by our team, with notes on what each one covers.
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From £100 a month plus VAT. A UK fashion PR agency typically charges £2,000 to £5,000 a month on a retainer, and you still do not own the relationships. With PR Dispatch you keep the contacts, the pitches and the coverage. Across the community, members save over £1 million a month compared with agency fees.
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Online and shopping features can land within weeks of a good pitch. Print fashion magazines work three to six months ahead, so Christmas gift guides are being planned in summer. PR Dispatch shows you lead times and deadlines for every request, so you pitch at the right moment rather than guessing.
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No. Editors care about whether your product fits their story, not your follower count. Most PR Dispatch members are founders and small eCommerce teams with no PR experience. The Academy teaches you the pitch structure editors respond to, and the AI pitch tools draft the first version for you. An hour a week is enough to keep pitching consistently.
Join PR Dispatch today
Here’s what’s included:
Pro Monthly
Flexible — cancel anytime
Billed £150 +VAT monthly
First 24 hours free Start MonthlyPro Annual
One payment — biggest saving
Billed £1,200 +VAT annually
You save £600 a year
First 24 hours free Start AnnualTry free for 24 hours.
We'll ask for your payment details to set up your account - but you won't be charged until your 24-hour trial ends. Don't think it's for you? Cancel before then and you owe nothing.