Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
How to maximise UK sales during the General Product Safety Regulation (GPSR) EU eCommerce chaos
Starting 13 December 2024, the new EU General Product Safety Regulation (GPSR) could limit eCommerce brands’ access to the EU market. This post explores what the change means for product-based businesses and offers strategies to maximise UK sales during the transition.
Are algorithms ruining personal taste?
Taste is often seen as subjective and personal. But what happens when it becomes part of a larger trend? How do we know if we genuinely like something or if we’re just following what the algorithm suggests?
How to get more press coverage using affiliate links
Jonathan Lundy, CEO of Gymfluencers joined us for an expert session on affiliate marketing. He covered what affiliate marketing is, how to set it up, and how it can generate more press coverage.
Magazine lead times: What’s a lead time and how to work with them
Timing is everything in PR. It can make or break whether a story gets picked up or shelved. To get the timing right, you need to understand when magazines plan and publish their content.
3 steps to a successful Brand x Brand Collaboration
Brand collaborations can be powerful—when done right. In this blog, PartnerUp's co-founder shares expert tips to make sure your partnership hits the mark.
How to use seasonal trends to shape your PR strategy
To stay ahead, trend reports like Pinterest’s are a goldmine. Let’s dive into the standout trends for autumn 2024 and how to use them in your PR.
This is how one brand secured 14 pieces of coverage in 3 months
Say hello to Good Tuesday; stationery brand, PR Dispatch member, certified B Corp - and nailing their PR.
PR Myth: Seasonal brands can’t get press all year round
From coverage in Women’s Fitness in March to Cosmopolitan in September, Davy J shows us that every brand can secure press all year round.
Goodbye Brat, hello Demure
Brat is out and there is a new trend in town. Very mindful, very demure, is in. Here’s our take on trends and when to jump or run.
The key to landing Christmas coverage
Christmas gift guide coverage is a surefire way to get those tills ringing at Christmas. It’s your chance to reach new audiences and build trust by being featured alongside top brands in major publications.
We’re cancelling brat summer - here’s why.
Brat summer is taking over, and that apple, lime slime green is flooding our feeds, but what is brat summer and why are brands so keen to jump onto it?
Three tips from an editor on how to get into the Christmas gift guides
The insider tips from a magazine editor so you can maximise Christmas gift guide coverage and stand out during Q4.
Borrow everything Lucy and Rosie know about Christmas in July
While July might seem early to be thinking about Christmas, savvy eCommerce brands know that securing media coverage for Christmas gift guides starts months in advance.
Pitching with the seasons: get featured for Father’s Day
The day of socks and fragrance gift sets will soon be upon us, which means it is time to start pitching for Father’s Day and getting your brand featured in the press.
How to make AI work harder for your PR strategy
AI is one of the most incredible and intuitive tools we have at our fingertips to make PR and pitching easier. This is how to use ChatGPT for your PR strategy.
Why writing a press release should never be on your to do list
Press releases are out and PR strategy is in. Here’s everything you can be doing instead of writing a press release to generate more results.
How to craft a brand story that the press will want to feature
Brand is not a logo, a pitch deck, or a paragraph about the founder. A brand is a story, and this is how to craft one that the press will want to feature.
We tried three media monitoring tools, so you don’t have to.
Are media monitoring tools worth it? We’ve done the research for you, so you don’t have to, rounding up some of the most popular ones out there.
Proof that you don't need a PR agency to get results
In 2022, a PR agency told Aimee Smale that OddMuse wasn’t interesting enough, which led her to make the decision to take PR in-house - the best move for the brand.
Reputation, relationships, and the responsibility of PR.
In an age where we are seeing more artificially generated content, this is how brands keep their feet planted on the ground.