10 influential homeware press to connect and pitch to in 2026
If you run an interiors, homeware or lifestyle brand, you've probably got a list of publications you'd love to be featured in.
From ELLE Decoration and House Beautiful to The Sunday Times and The Independent, securing coverage in the right places can help you build awareness, credibility and trust with your ideal customers.
Because PR and marketing work hand in hand.
Marketing helps you reach the right audience. PR helps you earn their attention.
Marketing tells people who you are. PR shows them why they should trust you.
Some features focus on new product launches and emerging trends. Others are regular shopping pages, product round-ups and expert-led features. Many publications also create editorial shoots, where the editors call in a selection of samples for consideration.
The homeware and interiors press coverage opportunities are huge.
But getting featured isn't simply about having a great product. You also need to know who to contact, what they cover and who their audience is.
Here are 10 influential homeware journalists and publications to pitch in 2026.
1. Lydia Venn, Cosmopolitan
Lydia Venn is Cosmopolitan UK’s Senior Entertainment and Lifestyle Writer, covering everything from TV and film to celebrity news. She also writes across the work/life section, including quizzes, new food launches and the latest interior must-haves.
2. Alice Humphrys, Country Homes & Interiors UK
Alice Humphrys has more than 20 years’ experience in interiors journalism and has contributed to leading titles including Good Homes, House Beautiful, Coast, Country Homes & Interiors and Period Living. She is a Contributing Shopping Editor at Country Homes & Interiors, where she oversees the monthly Style Story pages.
3. Clare Sartin, ELLE Decoration UK
Clare Sartin is Deputy Editor at ELLE Decoration, covering the latest design news, influential creatives and inspiring homes from around the world.
4. Rachel Loos, Grazia UK
Rachel Loos is Grazia’s Lifestyle Editor and has been writing about interiors for more than 20 years. She is passionate about helping people create homes that reflect their personality and is also the author of Art at Home, a guide to collecting and displaying art at home.
5. Ellen Finch, Livingetc
Ellen Finch is Deputy Editor (Print) at Livingetc, where she works across the monthly magazine, covering inspiring homes, interior design, architecture, emerging trends and shopping edits. She began her interiors journalism career at Real Homes in 2017, later becoming Deputy Editor before joining Livingetc.
6. Katrina Burroughs, The Sunday Times & The Times
Katrina Burroughs is Interiors Editor across The Times and The Sunday Times, where she has also written a design trends column for the Home section for more than a decade.
7. Miriam Methuen-Jone, Homes & Interiors Scotland
Miriam Methuen-Jones, is the Features Writer at Homes & Interiors Scotland.
Writes about interiors, architecture, gardens, travel and more. She also source and curate product-led pages for the magazine.
8. Maddy Ando, House Beautiful
Maddy is a Homes Writer for House Beautiful UK and Country Living UK, covering the latest interiors news and bringing together inspiring home and trend edits.
Country Living typically feature sustainable, craft and local artisan products.
9. Sarah Jones, The Independent
Sarah Jones is Assistant IndyBest Editor at The Independent, commissioning product reviews across categories including home, fashion and technology. She is also the publication’s resident sleep expert, having tested a wide range of mattresses, duvets, pillows and bedding. Alongside product reviews, she writes features covering home, parenting, food and beauty launches.
10. Rosa Bertoli, Wallpaper.com*
Wallpaper* is one of the world's leading design and interiors publications, covering architecture, interiors, fashion, art and contemporary lifestyle.
The title is known for championing innovative design, exceptional craftsmanship and beautifully considered products.
Since 2014, Rosa Bertol has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects.
How to pitch to homeware journalists successfully
Before sending a pitch, ask yourself the following questions:
Why is this product relevant right now?
Which trend or seasonal theme does it align with?
Is the imagery strong enough to catch an editor's attention?
Am I pitching to the right person?
The most successful pitches are concise, relevant and timely.
And remember, journalists don't simply want products, they want stories.
The takeaway
Getting your products featured in influential interiors and lifestyle publications can be incredibly valuable for building awareness, credibility and trust.
The key is understanding who you're pitching, what they're looking for and how your product fits into the stories they're already telling.
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