PR for Home & Interiors Brands: How to Land Press Coverage That Drives Growth
If you’re a homeware or interiors brand, landing press coverage can do more than just build visibility — it can drive real, measurable growth.
The right features can put your products into the hands of dream customers, open up wholesale opportunities, and position you as a go-to brand in a highly competitive space.
But getting featured in top magazines, blogs, and interior trend roundups isn’t just about having a beautiful product.
It’s about knowing how to pitch it strategically for editors - and their readers.
Today, we’re walking you through the exact steps home and interiors brands need to follow to land powerful press coverage that fuels real growth.
Let’s dive in.
Step 1: Understand what editors are looking for
Home and interiors journalists aren’t just looking for “pretty things.” They’re looking for products that fit into bigger lifestyle trends.
They need stories like:
“How to refresh your home for spring without a major renovation.”
“Top interior trends for 2025.”
“Expert styling tips to create a calm, minimalist living room.”
Your product needs to fit naturally into these editorial themes.
Pro Tip:
Think about seasonality, design trends (like biophilic design, maximalism, or Japandi style), and functionality.
Editors love pieces that tie into wider conversations happening in the interiors world.
Step 2: Position your product as part of a lifestyle
When pitching, don’t just focus on what your product is — focus on the lifestyle it creates.
For example:
Instead of “We sell linen cushions,” pitch it as:
“Soft, natural textures are a top trend for 2025 interiors — our organic linen cushions are designed to add depth and calm to modern living rooms.”
You’re offering an idea the editor can work into a broader story, not just promoting a product.
Step 3: Build a bank of press-ready assets
For interiors brands, especially, beautiful imagery is everything.
Make sure you have:
✔️ High-quality cut-out images on white or transparent backgrounds (ideal for shopping roundups)
✔️ Stunning lifestyle imagery showing your products styled in a real setting
✔️ Quick access to dimensions, materials, price points, and direct product links
Lifestyle shots are crucial here. Editors need visuals that help readers imagine the product in their own homes.
If you can, invest in a professional shoot, or carefully style your own photos — editorial-level imagery makes pitching ten times more successful.
Step 4: Target the right publications
Home and interiors is a rich media category, and different publications are looking for different things.
Glossy magazines like House Beautiful UK, Livingetc, and Elle Decoration UK focus heavily on trend-forward, design-led products.
Online platforms like Ideal Home, Real Homes, and Good Homes often highlight more accessible, practical, or budget-conscious buys.
National newspapers like The Times Home section are brilliant for expert commentary, curated product selections, and seasonal trend features.
Tailor your pitch depending on the outlet’s audience.
Luxury? Trend-driven? Practical tips? Solve the editor’s brief.
Step 5: Craft an interiors-specific pitch
When pitching, keep it short and solution-focused.
Example:
Subject: New Launch: Organic Linen Cushions – Soft Textures Trend for 2025 Interiors
Hi [Editor Name],
With natural textures and calming colour palettes trending for 2025, I wanted to introduce you to [Brand Name]’s new organic linen cushion collection. Designed to add effortless texture to modern spaces, our pieces are sustainably made in the UK and retail between £45–£60.
I’ve linked hi-res images, lifestyle photography, and full product details here [link].
Happy to send samples or additional info if helpful.
Thanks so much, [Your Name]
Step 6: Tie press coverage to growth goals
Landing a feature is brilliant - but growth happens when you leverage it.
Here’s how to turn PR into real business results:
Share press mentions across your website (“As Seen In” sections build massive trust)
Post features on Instagram, Pinterest, and LinkedIn — show your audience your brand is trusted by the media
Send an email to your email subscriber list celebrating the feature
Include press mentions in wholesale or stockist pitches to add credibility
Remember: visibility builds trust. Trust drives sales.
When PR is done right, it doesn’t just get you a logo to put on your homepage - it opens doors to partnerships, collaborations, stockists, and bigger audiences.
Final thoughts
Home and interiors PR is about so much more than just aesthetics.
It’s about strategy, storytelling, and positioning your brand inside bigger lifestyle conversations that consumers - and editors - are excited about.
If you’re ready to secure high-impact press coverage for your interiors brand without the huge agency fees, PR Dispatch can help.
We give you the contacts, the tools, and the insider knowledge to pitch like a pro and grow your brand through earned media.
Join PR Dispatch today and start landing the coverage you deserve.