Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
5 eCommerce founders nailing their personal brand
See how five eCommerce founders are nailing their LinkedIn presence and using it to create real connections and business wins.
What the press is looking for and how to get PR results in 2025
Getting advice from a magazine editor who reviews hundreds of PR pitches daily? Invaluable. Keep reading for insights that will help you write pitches that get noticed and boost your PR results.
Why a flexible, in-house PR strategy works best for mid-sized brands
Want more control over your PR, lower costs and the flexibility to stay ahead in today’s fast-moving media world? Check out how brands have landed top-tier coverage without those hefty agency fees.
3 reasons why PR is a 2025 must-have
Looking ahead to 2025, PR isn't just a nice-to-have - it’s essential for building trust and visibility, and getting your brand noticed. Find out how smart PR can give your brand that winning edge over the competition.
Top PR mistakes brands make at year-end - and how to avoid them in 2025
Year-end PR mistakes can cost your brand valuable opportunities, but with the right strategy, they’re avoidable. From long-lead planning to using social proof, this is how you can set the stage for a strong 2025.
Agency vs. in-house PR: What’s right for your eCommerce brand in 2025?
PR remains a crucial driver of growth in 2025, but staying ahead means adapting to the changes. This blog post breaks down the pros and cons of agency vs. in-house PR to help you decide which approach best supports your brand’s goals in the year ahead.
How to maximise UK sales during the General Product Safety Regulation (GPSR) EU eCommerce chaos
Starting 13 December 2024, the new EU General Product Safety Regulation (GPSR) could limit eCommerce brands’ access to the EU market. This post explores what the change means for product-based businesses and offers strategies to maximise UK sales during the transition.
Are algorithms ruining personal taste?
Taste is often seen as subjective and personal. But what happens when it becomes part of a larger trend? How do we know if we genuinely like something or if we’re just following what the algorithm suggests?
How to get more press coverage using affiliate links
Jonathan Lundy, CEO of Gymfluencers joined us for an expert session on affiliate marketing. He covered what affiliate marketing is, how to set it up, and how it can generate more press coverage.
Magazine lead times: What’s a lead time and how to work with them
Timing is everything in PR. It can make or break whether a story gets picked up or shelved. To get the timing right, you need to understand when magazines plan and publish their content.
3 steps to a successful Brand x Brand Collaboration
Brand collaborations can be powerful—when done right. In this blog, PartnerUp's co-founder shares expert tips to make sure your partnership hits the mark.
How to use seasonal trends to shape your PR strategy
To stay ahead, trend reports like Pinterest’s are a goldmine. Let’s dive into the standout trends for autumn 2024 and how to use them in your PR.
This is how one brand secured 14 pieces of coverage in 3 months
Say hello to Good Tuesday; stationery brand, PR Dispatch member, certified B Corp - and nailing their PR.
PR Myth: Seasonal brands can’t get press all year round
From coverage in Women’s Fitness in March to Cosmopolitan in September, Davy J shows us that every brand can secure press all year round.
Goodbye Brat, hello Demure
Brat is out and there is a new trend in town. Very mindful, very demure, is in. Here’s our take on trends and when to jump or run.
We’re cancelling brat summer - here’s why.
Brat summer is taking over, and that apple, lime slime green is flooding our feeds, but what is brat summer and why are brands so keen to jump onto it?
Pitching with the seasons: get featured for Father’s Day
The day of socks and fragrance gift sets will soon be upon us, which means it is time to start pitching for Father’s Day and getting your brand featured in the press.
How to make AI work harder for your PR strategy
AI is one of the most incredible and intuitive tools we have at our fingertips to make PR and pitching easier. This is how to use ChatGPT for your PR strategy.
Why writing a press release should never be on your to do list
Press releases are out and PR strategy is in. Here’s everything you can be doing instead of writing a press release to generate more results.
How to craft a brand story that the press will want to feature
Brand is not a logo, a pitch deck, or a paragraph about the founder. A brand is a story, and this is how to craft one that the press will want to feature.