PR isn’t just about visibility — it’s a long-term trust-building tool that drives consistent sales. In this post, learn how to turn every press feature into lasting growth through smart amplification, storytelling, retargeting, and evergreen marketing.

Pitching alone isn’t enough. If your brand isn’t press-worthy, even the best outreach won’t land. In this post, learn what makes a brand truly feature-ready — from solving real problems to aligning with trends and building long-term media visibility.

Getting featured in a top Christmas gift guide isn’t about luck — it’s about preparation, timing, and pitching your product the right way. This step-by-step guide shares exactly how to pitch to editors, what assets to prepare, and when to send your emails to maximise your chances of festive press coverage.

Press coverage can be a powerful growth tool for homeware and interiors brands — but only if it’s done strategically. This guide breaks down exactly how to pitch your products into the right interior features, trend roundups, and lifestyle articles to grow visibility, trust, and sales.

Want to get your food or drink brand featured in top publications like Stylist, The Times, or Delicious? This blog walks you through the five essential steps successful brands follow — from crafting a strong PR hook to being sample-ready and pitching to the right media at the right time.

Wondering whether to invest in paid ads or PR? This guide breaks down the pros and cons of gift guide PR vs. paid advertising for eCommerce brands — including costs, ROI, and why combining both strategies delivers the best results.

Christmas PR can be the difference between huge visibility and zero coverage. In this post, we reveal the five most common mistakes brands make with festive pitching — and exactly how to avoid them so you can land real, high-impact gift guide features this year.

While July might seem early to be thinking about Christmas, savvy eCommerce brands know that securing media coverage for Christmas gift guides starts months in advance. 

The insider tips from a magazine editor so you can maximise Christmas gift guide coverage and stand out during Q4.

Christmas gift guide coverage is a surefire way to get those tills ringing at Christmas. It’s your chance to reach new audiences and build trust by being featured alongside top brands in major publications.

We’re making a bold move with our Christmas Gift Guide Access in 2025. Why? Because PR success isn’t just seasonal. Discover why we’re “cancelling Christmas” and how it sets you up for year-round coverage.

Want to see your products featured in this year's Christmas gift guides? Discover how four eCommerce brands secured press coverage in 2024 by starting early, pitching smart, and understanding what makes editors say "yes."

Affiliate links are now essential for eComm brands looking to land press coverage in 2025, but choosing the right platform matters. This guide breaks down Skimlinks, Awin, and Everflow to help you find a budget-friendly affiliate setup that supports your PR strategy.

Want to make Q4 your biggest sales season yet? From gift guides to last-minute media opportunities, this post shares the exact PR strategies eCommerce brands can use to drive trust, traffic, and conversions during the most competitive time of year — without relying on paid ads.

Trying to decide between hiring a PR agency or managing PR in-house? This post breaks down the pros and cons of each approach so you can choose the PR strategy that fits your goals (and your budget).

REN Clean Skincare’s closure isn’t about irrelevance, it’s about stagnation. For eCommerce brands, it’s a sharp reminder: evolve with purpose or risk falling behind.

Discover the one PR strategy that converts browsers into loyal customers. Learn how strategic press coverage can build trust and drive sales for your product and eCommerce brand

In this post, we break down exactly how to use AI tools to streamline your PR process in 2025, without losing the human touch.

Running low on pitch ideas? These 7 proven tactics will help you spark fresh angles, write standout pitches and land the kind of press coverage that actually drives results – without hours of brainstorming.

Struggling to get your eCommerce brand featured in the press? This is the ultimate in-house PR plan used by successful brands to land features in top magazines, online publications, podcasts and even TV.