PR Dispatch founder Rosie graduates from Chelsea College of Art & Design with an MA in Textile design but admits pretty quickly that she’s not the best designer and textile design isn’t for her.

After countless internships within the industry, she finds her feet with knitwear brand Lowie. Design director, Bronwyn, puts a pile of magazines in front of Rosie and explains how PR works and leaves her to pitch. She starts emailing each one with no experience. Over the next few weeks, the press respond.

Rosie grows Lowie’s business considerably through PR and marketing by learning what works first hand and convinces them to keep her one day a week.

She throws herself into freelance PR life with Lowie working trade shows, pop-ups and markets (+ cleaning, bar jobs and nannying) at the weekends to earn extra cash whilst she grows her business.

The press love Lowie and start to ask what other clients Rosie represents so they can feature them too. 

She builds a website and launched The London Fashion Agency (eventually LFA) and the business and client base grows through word of mouth

Rosie and Milo move into their first office (sharing with client Lowie). She attempts to give him a stylish hair cut, but it all goes terribly wrong.

The year ends with multiple brands being launched to the British press. LFA gained countless pieces of coverage without the hefty PR price tag. Rosie realises the key to great coverage is a brilliant product and beautiful branding. 

Outgrowing our space, we move into a bigger office in Brixton.

LFA is making waves in the industry. People describe us as bold, disruptive and refreshing. Rosie is invited for entrepreneurial breakfast at the House of Lords as part of the top 30 entrepreneurs in the country and to Downing Street to talk Small Businesses.

Cecilie joins the team bringing charm, a great eye for what the press like & a dry sense of humour.

Rosie wins Creative Industries Entrepreneur of the Year

People love our PR. It’s flattering but Rosie has a niggle that brands without the budget to work with an agency could be doing this themselves if they only knew how.

The team is expanding. We move into a new space. Rosie has more time to work on a new idea of giving brands the tools, knowledge, contacts and confidence to do their own PR

When we have finalised the idea for PR Dispatch we scribble a website plan on a piece of paper….

.. And a few weeks later we launch a website to test the idea.

We launch PR Dispatch. Brands immediately sign up and 3 weeks later a candle brand get their first feature in the Metro from using our service. Cecilie & Rosie celebrate. We’re in business.

LFA makes the prestigious Start up 100 list but it’s PR Dispatch that really shines in the write up. Read more

Five seconds of fame. Rosie pops up on BBC1 to judge the final of The Apprentice 2018.

Jaz joins us as an intern. We hire her immediately and never let her go.

We’re growing steadily (alongside the first PR Dispatch baby). We do a lot of PR workshops with partners and are asked to speak at trade shows including Top Drawer, Harrogate and Spring/ Autumn Fair.

Rosie has now been in the industry over 10 years and our black book of trusted suppliers (photographers, stylists, web designers etc) is substantial.

Ready to pop, Rosie speaks on stage at Pure London 3 days before giving birth. 3 weeks later the nation goes into lockdown

LFA loses 90% of its business. PR Dispatch triples in size. With one foot on the bouncer, we jump into action & the team from LFA move to PR Dispatch to support small businesses during a difficult time.

We are teaching hundreds of members and people on our newsletter list how to do their own PR from home during lockdown. Small business coverage goes through the roof.

We end the year on high with over 250 members and hundreds of pieces of coverage. Rosie and the team agree that PR Dispatch is the future of PR & eventually LFA will close

Exactly 13 months after the first, the second PR Dispatch baby arrives. Rosie learns a whole new lesson of juggling businesses and babies… as per usual, the team are amazing and always on hand to help.

We focus on practicing what we preach a little more and get some coverage in Grazia, Telegraph & The Successful Founder

Our Christmas Gift Guide PR Membership sells all 100 memberships available in a record time of just a few hours

Kate joins team PR Dispatch and overhauls all of the press contact databases to offer an exceptional service for our members.

The team finally get together and we take the opportunity to get some new photos done at our London home of Peckham Levels.

Our members are gaining so much coverage, we can’t keep up

We close LFA’s doors. PR Dispatch is thriving & it’s time to plough our attention into one business.