Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
How to Turn PR Coverage Into Long-Term Sales
PR isn’t just about visibility — it’s a long-term trust-building tool that drives consistent sales. In this post, learn how to turn every press feature into lasting growth through smart amplification, storytelling, retargeting, and evergreen marketing.
What Makes a Brand 'Press Worthy' (And How to Become One)
Pitching alone isn’t enough. If your brand isn’t press-worthy, even the best outreach won’t land. In this post, learn what makes a brand truly feature-ready — from solving real problems to aligning with trends and building long-term media visibility.