Getting featured in a top Christmas gift guide isn’t about luck — it’s about preparation, timing, and pitching your product the right way. This step-by-step guide shares exactly how to pitch to editors, what assets to prepare, and when to send your emails to maximise your chances of festive press coverage.

Press coverage can be a powerful growth tool for homeware and interiors brands — but only if it’s done strategically. This guide breaks down exactly how to pitch your products into the right interior features, trend roundups, and lifestyle articles to grow visibility, trust, and sales.