Getting featured in a top Christmas gift guide isn’t about luck — it’s about preparation, timing, and pitching your product the right way. This step-by-step guide shares exactly how to pitch to editors, what assets to prepare, and when to send your emails to maximise your chances of festive press coverage.

Want to get your food or drink brand featured in top publications like Stylist, The Times, or Delicious? This blog walks you through the five essential steps successful brands follow — from crafting a strong PR hook to being sample-ready and pitching to the right media at the right time.

Wondering whether to invest in paid ads or PR? This guide breaks down the pros and cons of gift guide PR vs. paid advertising for eCommerce brands — including costs, ROI, and why combining both strategies delivers the best results.