Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
How one standout product can drive repeat press coverage
You don’t need a huge product range to get press coverage – one strong product, pitched well, can land features again and again.
Lifestyle vs. cut-out: The ultimate guide to what press images you need
Press images can make or break your chances of getting featured. Here’s the ultimate guide to the imagery you need to stand out and secure coverage.
PR pitching tips: How to write a hook journalists can’t ignore
The difference between a skipped email and a press feature often comes down to the hook. Here’s how to uncover angles and write hooks that make your pitches stand out.
How to get featured in Stylist Magazine’s Christmas gift guide
Want your product in Stylist Magazine’s Christmas gift guide? We spoke with Deputy Editor Tom Gormer, who shared exactly what makes a pitch stand out and when you should start pitching.
Summer PR strategy: Get ahead before Q4 begins
Summer is a slower season for many brands, but it’s the perfect time to sharpen your PR. Refine your strategy, test new angles and start pitching for Christmas before the rush begins.
The 5 PR myths holding eCommerce brands back
PR has picked up a bit of an intimidating reputation, but it doesn’t have to be that way. With the right tools, eCommerce brands can land coverage without the mystery (or the agency price tag).
The anatomy of a perfect gift guide pitch (with real examples)
Want your products in Christmas, Valentine’s or Mother’s Day gift guides? Here’s a practical breakdown of what to include in your pitch – and examples from brands who’ve made it happen.
How to turn PR coverage into long-term sales
PR isn’t just about visibility — it’s a long-term trust-building tool that drives consistent sales. In this post, learn how to turn every press feature into lasting growth through smart amplification, storytelling, retargeting, and evergreen marketing.