Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
Agency vs. in-house PR: What’s right for your eCommerce brand in 2025?
PR remains a crucial driver of growth in 2025, but staying ahead means adapting to the changes. This blog post breaks down the pros and cons of agency vs. in-house PR to help you decide which approach best supports your brand’s goals in the year ahead.
How to maximise UK sales during the General Product Safety Regulation (GPSR) EU eCommerce chaos
Starting 13 December 2024, the new EU General Product Safety Regulation (GPSR) could limit eCommerce brands’ access to the EU market. This post explores what the change means for product-based businesses and offers strategies to maximise UK sales during the transition.
Are algorithms ruining personal taste?
Taste is often seen as subjective and personal. But what happens when it becomes part of a larger trend? How do we know if we genuinely like something or if we’re just following what the algorithm suggests?
3 steps to a successful Brand x Brand Collaboration
Brand collaborations can be powerful—when done right. In this blog, PartnerUp's co-founder shares expert tips to make sure your partnership hits the mark.
How to use seasonal trends to shape your PR strategy
To stay ahead, trend reports like Pinterest’s are a goldmine. Let’s dive into the standout trends for autumn 2024 and how to use them in your PR.
Goodbye Brat, hello Demure
Brat is out and there is a new trend in town. Very mindful, very demure, is in. Here’s our take on trends and when to jump or run.
How to future-proof your marketing career by upskilling in PR
Are you in a marketing role and are looking to enhance your existing skillset? Want to future-proof your career? Then upskilling could be the way to go. In this blog post, we look at how adding PR to your role and CV, can help future-proof your career.
3 reasons why you shouldn't pay for magazine coverage
We get that it’s tempting to go ahead with paid features. Who doesn’t want to see their brand gracing the pages of a well-established magazine? However, as lucrative as it might seem, we always advise businesses to steer away from advertisements or advertorials. In this blog post, you’ll find out why.