Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
5 reasons to up your visibility game on social media (especially if you don’t love selling)
Being visible on social media is essential for any brand wanting to attract customers and connect with their audience. But what does visibility mean in business and what are the best ways in increasing your online presence? In this brilliant guest blog post, Sara Dalrymple shares her expertise and top tips.
Destination garden: Accessories to update your outdoor space
Whether you’re after relaxation or entertainment, or just want to give your garden or balcony a refresh, take a peek at these great products.
Independent shops to keep on your radar
With a number of non-essential shops opening their doors, we’re putting the spotlight on some of the amazing independent stores across the UK to support and keep on your radar.
Christmas in July: Why should the gift guides be part of your PR strategy?
Christmas may seem like a long way off, but with long lead publications opening submissions to their Christmas gift guides as early as July, it’s time to get prepared for the biggest time of the year for brands.
Black-owned brands that we love
As we continue to learn about how to tackle racism and support the Black community, we’re reminded that one of the best ways that we can help is by buying from Black-owned businesses.
Here are a few that we love featuring some of our amazing members.
7 minutes with...Catherine Erdly
With over 20 years’ experience of working with retailers, and brands of all sizes, Catherine Erdly knows what makes a successful product-based business and what it takes to sustain it.
Now, through her recently launched membership platform The Resilient Retail Club she is dedicated to breaking down the concepts and tools that she has learned through her career, and show you how you can use them in your business.
Connecting with customers through content
Creating customer connections take time, however, really investing in and thinking about how you can achieve this through your content will eventually result in a deeper and more meaningful relationship between you and your audience.
Re-use, re-fill, recycle: Brands we love who are doing their bit for the environment
Today, people are increasingly becoming more aware of the environmental impact we have. And never before have environmental issues been so predominant on our day-to-day life and at the forefront of everything we do. What you eat, drink, buy, use, consume, and sell all have a carbon footprint.
Think big. Shop small: The self-care edition
With everything that is going on at the moment creating a sense of calm at home might help you switch off, unwind and rebalance.
The PR Dispatch team at home
We’re giving you a peek into what WFH looks like for the PR Dispatch team and what we’ve been up to recently.
How to market your indie brand in times of crisis
Feeling a little stuck as to what to share or post about? Here we look at how a few businesses have adjusted their marketing strategy and messaging. Hopefully, it’ll give you some inspiration
Why paid ads are important for your product-based business
The world of digital marketing can be a confusing and complicated space and just knowing where to start can feel quite daunting.
Luckily, thanks to brilliant Digital Marketing Specialists like Amanda Perry, you’ll be able to navigate paid ads successfully.
How the press are pivoting and showing indie brands their support
Testing times call for new strategies for everyone. Press included.
But how are the publications adapting? Here we give you the latest lowdown.
How businesses are responding to COVID-19
With the current disruptions, adapting, pivoting and thinking outside the box seems like the best strategy and only option for most brands. Here we take a look at what a few businesses are doing to tailor their services and offering in response to COVID-19.
Your lockdown reading list to unleash your brand's PR potential
Lockdown means that many of us have a lot more free time on our hands so we’ve gone through the archives to find over 30 webinars, podcasts, articles and videos from Rosie and the PR Dispatch team that will not just keep you occupied but will also give you all of the knowledge and confidence you need to take your business through the COVID-19 pandemic and beyond.
How to create images for press without leaving the home
While it’s not business as usual, small businesses will still need to do what we can to keep our PR and marketing going. With press producing more online content than ever and showing their support for indie brands, having the right images in place or being able to produce them as and when they’re requested will help increase your chances of being featured.
How to do PR in times of uncertainty
In these testing times working on your PR is more important and relevant than ever and keeping your brand awareness going can help you stay afloat. Wondering how to do your PR in these unpredictable circumstances? Here we share some useful information on how to best PR your brand and product right now.
Supporting small brands: Mother's Day Gift Guide
With the current state of uncertainty, it’s important to show our support to those who it may be affecting the most, so for this Mother’s Day, we’ve rounded up our top 10 small businesses you can shop with.
Surviving Coronavirus (COVID-19) as a small business
As a product-based business that retails online, you can use this time to drive awareness and sales.
Meet our new members manager, Kate!
Our newest member of the team Kate, is a sales and customer care whiz. With a passion to help independent businesses, we knew straight away Kate would fit in well, and not to mention her love for dogs and singing is a bonus!