Say goodbye to pricey PR agencies. Scale your eCommerce brand with PR Dispatch.
HERE’S WHAT YOU’LL GET:
✔️ The UK’s go-to PR platform for eCommerce brands
✔️ Your all-in-one hub for press contacts, tools and expert support
✔️ Powered by 20+ years of PR experience
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Our platform powers you (the brand) to become the PR experts
Here’s how the platform works (and why brands love it).
Core press database
Built for eCommerce and founder-led brands. Access thousands of relevant journalists and titles across product features, founder profiles, and expert commentary.
Advanced filtering
More contacts won't get you coverage. The right ones will. Filter by category, feature type, and relevance to focus on what actually lands.
Gift guide requests
Pro & Enterprise plans only
Get your products in front of buyers when it matters most. A live stream of press gift guide requests across Christmas and key retail moments.
Get Started
Pitch tracker
Built for founders & teams managing PR alongside everything else. Track pitches, follow-ups, and progress in one place so nothing slips and nothing gets forgotten.
Pitch templates
Start stronger. Pitch faster. Proven structures designed for product features, founder stories, and expert commentary.
Follow-up reminders
Most coverage comes from the follow-up. We'll remind you when to send it.
Lets Go
AI brand profile
Add your website URL and we'll generate your brand profile and press kit in seconds. You can refine everything afterwards so it sounds exactly like you.
Weekly newsjacking stories
Stay ahead with regular updates on breaking news and trending topics. For Pro and Enterprise members, get AI-generated pitch angles so you can move quickly and pitch with relevance.
AI PR assistant
Pro & Enterprise plans only
Trained on our 20+ years of PR agency knowledge and strategy, designed to answer your PR questions in seconds so you can move faster.
Lets Go
Personal strategy workspace
Your PR thinking, all in one place. Save hooks, angles, key dates, and ideas so you're not starting from scratch every time you sit down to pitch.
Weekly execution guide
Know exactly what to focus on each week. Clear, actionable prompts to help you stay consistent, build momentum, and keep PR moving alongside everything else.
Quarterly planning framework
Step back and see the bigger picture. A simple framework to review what's working, align to key moments, and plan your next moves with intention.
Lets Go
Full Academy
Learn how to approach PR with clarity and confidence. Step-by-step modules covering everything from hooks to pitching so you can build skills that actually lead to coverage.
Curated pitch template library
Start from a stronger place every time you pitch. A library of proven templates designed for product features, founder stories, and expert commentary.
Live editor masterclasses
Pro & Enterprise plans only
Hear directly from the UK press through our live quarterly masterclasses. Get exclusive, first-hand insights on what editors are looking for.
Lets Go
PR dashboard
See your PR clearly. A central view of your activity, pitches, and progress so you always know what's working and where to focus next.
Pitch streaks, badges & progress
Build momentum and stay consistent. Track your activity over time with simple progress markers that keep you showing up and pitching regularly.
Monthly goals
Set clear targets and stay accountable. Define what success looks like each month and track your progress as you work towards it.
Get Started
Community
Invitation into an agile, dynamic upskilling community. Save time searching for answers and learn from those who are killing it.
Industry partner directory
Scaling a brand takes all kinds of expertise. To help you get there, we share our tried and tested recommended partners.
Get Started
“We achieved 14 pieces of coverage in just 3 months”
Our community proves you don’t need to be an expert to get expert results.
“From a feature in The Guardian’s printed gift guide to a 20-point boost in Google domain authority, and new brand partnerships, the benefits of PR with PR Dispatch go far beyond just seeing your name in print.
The impact is tangible and far-reaching.”
Rhiannon, Customer Service & Studio Assistant
2113 brands
supported to take their
PR in-house
1.3 million
saved monthly on PR
agency fees
14 hours
a week saved on searching for press contacts
80,000+
pitches responded to
by the press
You’re best placed to
secure your own PR
Nobody gets your product better than you or your team. Understands who it’s for, why it works, the difference it makes. So, to tell your story with your full personality… no PR agency could ever come close.
Cut costs
Reduce 97% of agency fees and save big every month. Save your budget for something else.
Nail messaging
PR your product and brand with all the passion it deserves.
Save time
Fact: Doing PR in-house takes less time than managing an agency.
React quicker
Got a relevant, trending topic? The right press contacts are just an email away.
Level up your PR skills
Whether you're solo or scaling, become the PR expert your brand needs.
Own your narrative
Only you or your team can tell your story with the accuracy, passion and personality it deserves.
Loved by the best
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Jasmine Horner, Senior PR Manager / Swyft / @swyft_home
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
“Having used various PR databases before, I can confidently say PR Dispatch stands out for all the right reasons.
The platform is incredibly easy to navigate, with a clean interface that makes finding the right contacts quick and easy. I particularly like how tailored it feels with the filtering tools making it simple to pinpoint journalists and publications that genuinely align with our brand.
I’ve used PR databases that charged more than ten times PR Dispatch’s monthly fee, and yet it never felt as personal or as responsive.”
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![Roasting Party]()
Roisin Witort, Fractional Head of Brand / ROASTING PARTY / @roastingparty
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
“I would wholeheartedly recommend any DTC brands become part of the PR Dispatch community.
With great training available (and updated constantly) and direct access to editors and journalists in many key online & IRL publications, you can take your PR into your own hands, fully empowered.
Plus, support from the PR dispatch team whenever you need it. We are delighted with the amount of coverage we have secured since onboarding.”
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Lucy Noel, Founder / FODDER / @shopfodder
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
“Epic coverage landed in this months Living Etc.
I just approached them with some products, using the usual templates as a starter for 10, back in the spring and it turned into this full page piece.
Mega for us. Thank you PR Dispatch.”
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![Image of Helen Lofts the founder of Davy J]()
Helen Lofts, founder / DAVY J / @davyjs
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
“Since we left the agency approach and moved to PR Dispatch – we haven’t looked back.
I now have direct conversations and personal relationships with the relevant journalists in our industry as well as access to contacts for wider profile coverage plus alerts on any upcoming requests.
Tracking leads and coverage direct from the platform is a game-changer for us.”
Doing it yourself vs. with PR Dispatch
We’ve been on both sides, and honestly, PR works best when it comes from the brand — whether that’s you as a founder or a plugged-in team who knows the story inside out. Here’s what that looks like in practice:
Doing PR yourself
✘ Hours lost hunting press contacts
✘ Unsure what to pitch, when or how
✘ Opportunities missed due to juggling too much
✘ Messaging can feel inconsistent
✘ Risk of pitching to outdated contacts — the press moves fast
✘ Difficult to maintain momentum and follow-ups consistently
✘ Mistakes that can hurt your credibility
Doing PR with PR Dispatc
✔ Save time with ready-to-go templates, expert support and tools
✔ Cut costs — run PR in-house and reinvest savings into growth
✔ Up-to-date press contacts and real-time requests — never miss a beat
✔ Build lasting PR skills for your team (or yourself)
✔ Stay in control of your messaging and positioning
✔ Turn your team into confident PR thinkers and doers
✔ Keep marketing and PR under one roof for full visibility
You could hire a PR agency… but that means:
£3K+ a month
Slow reaction times
Hours spent managing them
POV: You took control of PR and your results are better than ever
Join PR Dispatch today
Here’s what’s included:
Press database, Requests & tracker. Value £600 /mo
PR training & expert insights. Value £550 /mo
Community & Industry partner directory. Value £230 /mo
Daily on-the-pulse PR insights & research. Value £740 /mo
Combined value: £2120/mo
Just £150/mo with PR Dispatch
Pro Monthly
£150/mo+VAT
Billed £150+ VAT Monthly
Pro Annual
£100/mo+VAT
Billed £1200+ VAT Annually
Go annual and save 33%
Got questions? We’ve got answers
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Our database is tailored to eCommerce brands across lifestyle & homeware, fashion, food & drink, kids (and beyond), featuring:
Consumer press, national and regional publications, TV & radio, freelancers and B2B
Regular press & journo requests
Gift guides —Christmas and others (Pro & Enterprise)
Filter and search functions to quickly find and save the most relevant pitching opportunities
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Lite plans have 1 user. Pro and Enterprise plans can have up to 3 users.
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Unlike other PR software platforms, we have no minimum term. You can cancel at any time, effective at the end of your current payment period. We recommend you do at least 8 months of pitching, though, to see whether PR Dispatch is for you.
